Any organisation can describe itself well. The harder test is which numbers it commits to publishing before it knows what they will say.
The measures that matter
Knomart's reporting is built around a specific set:
- Member economic value — what members actually earn, not how many joined
- Free-to-paid conversion, for both members and merchants
- Member earning rate — the share of members who earn anything at all
- Applications before a first win — how much rejection a typical member absorbs
- Opportunity density — how much work exists near a member, per estate
- Merchant retention at six and twelve months
- Agent survival at month six
- Member-to-merchant progression — members who end up posting the work
- Cost per member converted through community micro-tasks
Why these and not signups
Member count is the easiest number to grow and the least informative. Both members and merchants can use Knomart free indefinitely, so a large community proves only that joining is free. What the model actually rests on is whether people earn and whether free users find enough value to contribute.
The uncomfortable ones are the point
Applications before a first win, and the share of members who never earn, are the numbers most likely to disappoint. They are also the ones a member deciding whether to spend their money most needs. An organisation that publishes only its conversion successes has told you nothing.
What is not published yet
Most of these figures do not exist yet, because the community is young and the honest answer to "what is the conversion rate" is that there is not enough data to say. Naming the measures before the results are known is the commitment; publishing a modelled figure as though it were achieved is exactly the failure this approach exists to avoid.
How to hold this to account
Ask when each number will first be published, and check whether it appears. A measure that keeps being redefined, or quietly disappears once it turns unfavourable, tells you more than any figure would.
